New design craft

Blending Local Craft Practices & Emerging Technologies for More Just and Sustainable Futures.

What is new design craft?

New Design Craft is a hybrid approach to making that blends traditional local craftsmanship, emerging technologies, and design justice principles to create more just and sustainable futures.

Born as a response to the challenges of mass production, cultural homogenisation, and the environmental crisis, New Design Craft offers an alternative paradigm that embraces local knowledge, material culture, and self-production as interconnected forces shaping the future of hybrid design practices.

new design craft values

A hand holding a blossoming sprout

environmental responsibility

social Inclusivity

Four people sharing different opinions peacefully

cultural diversity

Empowerment via technology

technological empowerment

Two people exchanging knowledge

open exchange

An equal sign to signify equality

collaborative equality

Carlo Guttilla - Blacksmith

“At some point, life must become a matter of personal satisfaction. Making things just for money’s sake makes youR SPIRIT dry.

Making things for one’s own happiness elevates you spiritually. To me, making something well is a spiritual exercise”

A blacksmith soldering two pieces of iron tubular

GENERATIVE CRAFT.

A New Design Craft project bridging Blacksmithing and Generative Coding.

Generative Craft is an experimental project merging the traditional art of blacksmithing with the power of computational design. Developed with Guttilla & Sons, a local family of master blacksmiths, this project explores the synergy between hand-forged metalwork and generative programming using Processing.

Let’s design

something together! 

Are you a designer looking for a chance to experiment with an alternative productive paradigm? Or an artisan looking for a revitalisation of their production?

Drop us a message and let’s start designing!